About Us

Management Team

SMS, Inc. founding Team Members have been successfully managing companies and software for many years and have been responsible for billions of dollars of IP-based assets during that time.

We know first hand how important it is yet how hard it can become if systems are not well-organized as well as people and policy-driven.

Software Management Systems, Inc.

Management

larry.foster@swmanagementsystems.com

Larry’s experience includes the design, launch and growth of new sales and distribution channels from zero to $B in annual sales.

As the Head of Product Acquisition/Purchasing at Ingram Micro during its fastest growth period, Larry was responsible for all products added to the Ingram assortment. He developed a strong team of product experts - each focused and trained on a specific category of products. This was key to creating product differentiators at a time when Ingram was poised for extreme growth and contributed to top line revenue by securing distribution deals with vendors that became household names.

As a key member of the founding team of Egghead Software, he served as Senior Vice President of Merchandising from inception to $750+ million in annual sales. He co-founded genSoft Development, the developer of the first Windows database for the xBase platform which was acquired by CA.

In 2000, Larry was COO for Always-On Software, a Manhattan-based SaaS provider with offices in New York, Israel, Paris, Frankfort and Berlin. He was responsible for worldwide negotiations with Microsoft, Sun, Adobe, T-mobile, IBM and many other top developers; and managed multiple international data centers. In 2006, he co-founded IT Governance Services, a Microsoft Certified IT governance and software asset management firm where he serves as Chairman.

mmurry@swmanagementsystems.com

Ms. Murry is a pioneer of the software industry, starting up and running four software and Internet companies since the 1980s. Most recently, she served as C.E.O. and President of Accelerated Edge, investing the last ten years intensely focused on raising capital for early-stage ventures.  The depth and breadth of her operational background includes executing various capacities over 14 years at a public company including running M&A for four years on both sides: as acquirer and merged entity.

At Autodesk, the fourth largest developer of software for the PC, Marsha was Strategic Product Manager for AutoCAD-LT with license sales topping $60 million in its first release.  She developed the first integrated enterprise-wide software for the $6 billion micro-business marketplace which was acquired by New England Software in 1996. She serves on the Board of Directors of Northwest Capital Network.

ballodi@swmanagementsystems.com

With over twenty years of sales and business development experience in the software, technology and Internet industries, Brian oversees the business development and strategic alliance initiatives at SMS. This includes establishing high-value relationships with marketing partners, client-facing service providers, and other sales and distribution channels for SMS software compliance services offerings.

Brian has held executive and senior management positions in sales, marketing, and business development for private and public companies including Digital Harmony Technologies, recordLab Corporation, Paralon Technologies, and LaserData.  In addition, Brian led regional and national sales/business development teams for a number of top tier computer and business system manufacturers.

tweiland@swmanagementsystems.com

Tom has an extensive experience in the Internet as well as the retail software and hardware markets with companies including Egghead Software and CompUSA. Prior to that he was the Director of Content with New York based Always-On Software, an ASP offering popular Microsoft Windows based applications on a monthly subscription basis.  At AOS his responsibilities included developing alliances with the leading online software vendors and national retailers.

He was the Vice President of Business Development with Tufans Technology prior to its acquisition by McAfee.com. Tom gained experience with e-commerce and the Internet at ShopNow.com as Director of Business Development where he managed all phases of business development with Intuit, Microsoft and other leading developers.

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